How to build digital presence for your company

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How To Build a Digital Presence For Your Company

As per statistics, a majority of customers carry out a survey before spending money online. The common channels for this survey are websites and social network platforms. A digital presence provides a perfect avenue to engage with customers. Having an enormous digital presence not only increases brand awareness. It bolsters the brand by developing credibility.

Your online presence demonstrates professionalism. If customers are unable to locate your brand online, your reliability may become questionable. Your web presence offers you an opportunity to display your merits and distinguish yourself against your competitors. A company can consolidate its digital presence in the following ways. 

SEO (Search Engine Optimization)

Search Engine Optimization is a potent digital marketing tool. It makes your website rank highly in search engine results when one looks for keywords and phrases associated with your business. Only a quarter of customers look beyond the first page of search results. About three quarters of them click on the foremost results. Thus it’s clear that ranking on second page of results cannot be a viable option.

With a powerful SEO strategy, one can allure more prospective clients and generate greater revenue.

Pay-per-click (PPC) advertising

Pay-per-click advertising is yet another economical digital marketing strategy. It is a paid mode of advertising. It is based on auction based network. You bid on keywords you desire your ads to present itself for. Your ad activates when a user’s search contains your keyword. These ads then arrive at the apex of search results, ahead of organic listings. If a user chooses to click on your ad, you pay for it.  

PPC targets to approach searchers with transactional queries. When the users click on your ad, they are directed to your landing page and witness a call-to-action (CTA) convert either by buying a product or signing up for an email newsletter. Users who click on ads are more inclined to buy a product. Google deals with 60,000 searches per second. Thus, it’s a tried and tested avenue for PPC campaigns.

Content Marketing

More than three-fifths of users are inclined to choose companies that generate content. Content marketing yields 54 percent more leads than traditional marketing. It also costs 62 percent less. It is enduring, continuous strategy that renders a remarkable ROI. This contains new leads and customers for your enterprise. It also leads to greater conversion rates. Content marketing yields these results by aiming at each stage of buying funnel.

Email Marketing

Email marketing generates 50 percent more sales compared to other means of lead generation. It aims at holding on to existing customers while acquiring new. It’s a brilliant method for developing brand awareness. It places your company foremost in the mind of users while inspiring repeat purchases. The concept is while the users may not require your services at the moment, they would be reminded of your brand while making buying decisions.

Social Media Marketing 

Social media marketing aims at developing brand awareness and foster conversions. It can be promoted through various social media avenues based on target audience. It’s also based on advertising. The principal objective is to promote brand awareness and develop and sustain the image of your company.

Social media marketing aims at generating informational matter while connecting with users on several mediums. Very few companies employ social media as a part of their marketing plan. Thus, one can see there is a vast scope for businesses that have a budget to spend on it. More than a quarter of a customer’s time online is engaged on social media. This make it an ideal platform for engaging.

In this day and age, social media provides a platform for digital word-of- mouth suggestions. If you are not active on social media, you deprive your company from these interactions.

Voice Search Optimization 

More than half of adult population employ voice search on a daily basis. It is one of the latest marketing techniques. By employing this strategy, your company makes best use of prevailing as well as latest online matter for voice search. The goal is to achieve position zero spot among Google search results.

If one has a local business, this particular method of digital marketing becomes crucial. Many customers depend on their cell phone to locate a food joint, beauty parlour etc. The objective is to achieve rank position zero to improve visibility which encourages more store visit as well as buying behaviour.

With an increasing number of population buying smartphones, it’s one of the best strategies to spend money on.

Video Marketing

Through video marketing a company can widen its reach, revenue and functioning. Irrespective of the kind of videos you generate, you concentrate your efforts to develop brand awareness of your focus group. This ascertains substantial conversions. The objective is to increase brand awareness, conversions and so forth. It achieves these objectives by generating substantial, premium quality content.

A majority of customers acknowledge video marketing for influencing their buying decisions. A how to video for example can persuade users about how your product is the perfect match. If the company can allocate budget for influencer marketing, that can also convince users to make their choice in your favour.

Digital presence is an assured means to obtain your business objectives. It provides a gamut of plans to help you arrive at your distinct goals. Digital marketing strategy is a go to whether you are aiming at promoting sales, creating awareness or retaining customer loyalty.

The more traffic you allure the greater scope you have to make prospective clients aware about what you can provide. It consequently generates more conversions and sales. It is also quite ideal for local businesses. Clients depend on search to find surrounding enterprises. It also bolsters brand awareness. Your buying decisions are more likely to be influenced by an online presence.

A crucial goal of a marketing plan is to generate greater sales. With specific and objective oriented plans one can easily assess the impact of online presence on sales and revenue.