Benefits of using Google Ads

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Benefits of using Google Ads

More than two-third of all small and mid-sized companies are using Google Ads to strengthen their business and increase their sales. Google Ads is Google’s online advertising program. It is an essential digital marketing tool. It is used for promoting business. It helps to sell products and services. It increases website traffic and creates brand awareness. 

How does Google Ads work?

The core idea of Google Ad is to reach a customer, including searching ads in text format, graphic display ads and video ads on YouTube or as an app in mobile ads. The strength it lends to your product is a proven way for successful business. One can display text or banner ads in Gmail. One can make one’s business live on YouTube. One does not need prior experience of web designing. One can promote one’s app across entire Google network by running ads.

The top nine benefits of Google Ads can be listed below. 

Lead Generation 

Google Ads is a brilliant tool for lead generation. Marketers and salespersons are aware of the significance of quality leads. It allows one to target the people who are searching for what one can offer. This could be one’s business’s products or services. One can keep on refining one’s searches so that only those who want to purchase your products or services are directed to your websites.

Measurable, Scalable and Trackable

Google Ads enables one to pay only for tangible results, such as website clicks. This framework is known as a pay-per-click (PPC) campaign. One can select a pre-determined monthly Google Ads campaign ad-spend cap. Thus one can choose to make one’s target audience global or local. 

Better Return on Investment

Due to its targeting technique which aims at cross-section of population, Google Ads delivers phenomenal ROI. There are three types of bidding strategies that one can deploy to maximize returns

1) Firstly, cost per click (CPC) wherein you pay for every click on one of your ads
2) Secondly, cost per thousand viewable impressions (CPM) wherein you pay based number of views on your ad
3) Lastly, cost per action (CPA) wherein you pay based on every significant action performed by the user

Helps business to know more about their markets

Another benefit of Google Ads is that it helps the business to know more about their markets. If one uses traditional methods such as questionnaires and interviews, one can get only limited information.
Google Ads provides valuable statistics about consumer habits, wants, and purchase patterns. One can also know the keywords they use to search your website, their location, the devices they use, the time and days they search, and other relevant information that could be helpful. 

It makes best use of premium traffic sources

Due to Google’s enormous market presence and immense customer base, it can channelize a massive chunk of traffic on a daily basis. Google displays relevant content and ads. Google’s search engine algorithms produce the most relevant search results and ads. This has a beneficial outcome for businesses that advertise through Google Ads. These ads direct high-quality leads and visitors to one’s business’s website.

Remarketing Capabilities

Google uses cookies on websites to retarget users. Users would have seen your ad several times if they have visited your website prior. One can modify the settings to show ads to users who performed distinct actions. For example, shoe ads could be presented on the display network to users who click on the footwear filter.

Fast, transparent results

Google Ads is reckoned to render instant outcomes of one’s marketing endeavours. It’s quite simple to assess the growth of your campaigns because the dashboard provides all the data with regard to every single campaign. These qualities make Google Ads a clear and instinctive system. 

Campaign controls

Yet another cause why ads on the internet are popular is that one can get the job done with basic resources. One may optimize Google Ads campaign. This may be time consuming. One has to explore which method is most conducive. Users have to consistently monitor their campaign. Once they figure out aspects of their campaign that yield optimum returns, they can concentrate their attempts and expenditure on those aspects.

Budget controls

Google Ads addresses the problem of wasteful expenditure by handing one complete control of how your money is spent. One can focus on particular keywords, assign the number of bids, and determine day to day budget limits. One is charged per clicks for each ad. Thus the ad spend will only be utilised on most relevant activities.
The five distinguishable types of Google Ads are as follows

Search Network campaign: Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.

Display Network campaign: Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.

Shopping campaign: Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.

Video campaign: By the means of a Video campaign, one’s company will be publicized via a video ad displayed on YouTube and other allied platforms.

App campaign: By the means of an App campaign, your ad is broadcast on Google Search, YouTube, Google Play and many other platforms that display app ads.

Of the $147 billion that Google Ads fetches in revenue, the search engines account for $108 billion. This owes to the fact that Google owns a major share of the search engines market. Owing to its advertising implements that allows one to aim consumers through platforms like YouTube, Maps, it’s the pioneer in online advertising. Thus, one can clearly perceive the benefits of Google Ads to bolster one’s business.